Counseling Session Activities:

1. Prepare the buyer for executing a buyer representation agreement.
2. Explain agency relationships to the buyer and get state required legal consent to represent, if needed
3. Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies.

Building a Relationship:


4. Learn the buyer’s wants and non-negotiable needs
5. Understand the buyer’s budget and what will be needed financially
6. Help the buyer understand what property their chosen budget will buy
7. Consider having the buyer fill out a homebuyer’s checklist
8. Assist the buyer in examining how much they can afford to spend
9. Provide quality lender resources
10. Partner with the buyer to locate…

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California, sometimes known as the "Golden State," is an area known for its breathtaking natural beauty, multicultural residents, and vibrant lifestyle. It's more than just a place to live and invest; it's a way of life that includes everything from the sun-drenched Santa Cruz beaches to the verdant Scotts Valley wineries and the technological hubs of Silicon Valley.View from 16227 Maya Way, Los Gatos, CA

Whether it's West Santa Cruz or the charming Capitola Village, California, each area of the state possesses its own distinct allure. Situated amidst breathtaking landscapes and the bustling tech hub of Silicon Valley, Northern California presents an appealing fusion of natural splendor and economic potential.

Prospective homeowners and investors have used a variety of variables to…

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A ship sails beneath the Golden Gate Bridge.

California, the iconic Golden State, captivates newcomers with its diverse landscapes, endless opportunities, and vibrant culture. Its bustling cities, including San Francisco, Los Angeles, and San Diego, pulse with innovation, creativity, and a spirit of entrepreneurship, attracting dreamers and doers from around the globe. Whether you are savoring farm-to-table cuisine in the culinary mecca of the Bay Area, soaking up the sun on the iconic beaches of Malibu, or hiking through the majestic redwood forests of Northern California, the Golden State invites exploration at every turn. With its commitment to sustainability and diversity, California embraces newcomers with open arms, welcoming them to join in the endless pursuit of the California dream. We…

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Floor Plan of home

Maybe you've always wanted to build your dream home close to a winery in Santa Cruz. Perhaps you're frustrated because there aren't many houses for sale near Santa Cruz's beaches or Silicon Valley, the tech powerhouse, or you're considering creating your own in a tranquil area like Capitola Village, California.

You are not alone in this! Data from the Department of Housing and Urban Development and the U.S. Census Bureau show that more than 1.8 million new home permits were issued in March 2022, a 6.7% increase over the same month the previous year. 1,495,000 permits for privately owned homes were issued in December 2023, a notable 6.1% increase from December 2022 and a 1.9% increase from November. For single-family homes, permits in December were…

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Santa Cruz Market Conditions

Drone image from UCSC looking out over the pacificSanta Cruz is a sought-after coastal city in California, known for its beautiful Santa Cruz beaches, redwood forests, and vibrant culture. The city has seen a recent shift in market dynamics from a seller’s frenzy to a more balanced market, but it's still a good time to sell.

There are only 218 homes for sale in the county right now, that's practically nothing. And so when you're selling a home you're really looking at what is the competition out there? And when you see the field of competition or non-existent competition, it is very good for you and your ultimate home sale price especially with interest rates going down a bit that really could open up the fire pole as well.

In this article, we will explore the…

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art rendering of Blaine Street condo's
California is a place that is particularly appealing to property developers because of its stunning landscapes and abundance of real estate opportunities. In this article, we'll guide you through the intricate landscape of land development in this picturesque location, focusing on notable locations such as the beachfront in Santa Cruz and the Santa Cruz beaches. Whether you're exploring the potential in the world of Santa Cruz commercial real estate land or the allure of vibrant communities like Capitola Village, California, our mission is to provide you with the necessary knowledge to set out on a prosperous land development journey.

How Do You Get Started?

All things considered, purchasing undeveloped land can be a wise financial decision, just…

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An elderly couple smiling and thinking about smart home technology.

Smart home technology is becoming a more common solution for many people and for numerous reasons. It promises to transform the way we live in many beneficial ways. But, beyond the conveniences it offers to the general population, it has become a lifeline for seniors looking to age in place gracefully.

The desire to remain in one's own home during the golden years is a heartfelt aspiration for many older adults. Yet, it comes with its challenges – from safety concerns to staying connected with loved ones. Smart home technology offers solutions to these challenges, empowering seniors to maintain their autonomy and well-being.

Enhancing Safety and Security

Apart from receiving high-quality home care, nothing is more vital for seniors than…

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Senate Bill 9 (SB9) Development Options

SB 9 makes two changes to State law:

  • It allows homeowners in most areas around the state (those zoned for single-family) to divide their property into two lots, thereby increasing opportunities for homeownership in their neighborhood; and
  • It allows two homes to be built on each of those lots, with the effect of allowing four homes in areas that previously only allowed one home.

What is Senate Bill 9 (SB9)?

Is my project eligible for the SB9 Application Process?

How many housing units are allowed for SB9 projects?

What are Objective Standards?

What is the SB9 Application Process?

Step-by-Step Application Directions and Required Forms

What is Senate Bill 9 (SB9)?

In 2021,…

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modern home with curb appealLet's set off on an adventure to uncover the wondrous sights of Santa Cruz County! Picture this: charming villages and towns like Pasatiempo, Scotts Valley, and Capitola Village, CA, all dolled up in their own unique charm, getting a sweet breeze from the Pacific. Each of these little spots creates a beautiful picture, like weaving a magical tapestry, and guess what? They all have their own cool stories to tell.

If you're eager to sell it, consider customizing your property with features that align with the unique characteristics of each specific location within the county. Remember that first impressions matter significantly, and you need to think about unique things that can transform your property's curb appeal into a crucial element for expediting…

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modern updated living room

California, famed for its diverse landscapes and vibrant communities, has a distinct real estate market in which smart improvements and restorations may significantly affect property prices. Whether you live in the coastal beauty of beachfront Santa Cruz, the gorgeous Capitola Village, California, or the tech-driven region of Silicon Valley, improving your home's appraised worth is something you should consider. Check out a range of repairs and renovations customized to specific California locations that will increase the value and evaluation of your California house.

Seaside Splendor: Use Beach-Style Designs

If your house is fortunate enough to be close to Santa Cruz beaches, improving your outdoor areas will significantly increase your…

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