25% increase in costs

Ever feel that knot in your stomach when you hear about rising prices? You’re not alone. Everybody is watching the news, wondering how the 2025 Trump tariffs and other policies will affect their wallets.

Picture this: You’ve been saving for that beautiful kitchen remodel, only to discover your imported Italian tile just jumped 25% in price. Or maybe you’ve been considering solar panels to cut energy costs—only to hear installation prices are about to surge. As a Santa Cruz realtor who’s helped dozens of homeowners navigate these exact challenges, I’ll share a secret: The window to save is still open—but it’s closing fast.

The Tariff Landscape and Its Local Impact

The reports show that tariffs on roofing components like steel nails and aluminum gutters can be anywhere from 10% to 60%. Windows and siding, which often use imported aluminum and hardware, might see their prices go up by 10% to 25%. Even important systems like HVAC, with their steel cabinets and electronic parts, could face tariff-related increases of 10% to 25%.

Think of it like this: your favorite coffee shop suddenly raises prices because coffee beans cost increased. You can either pay more for your latte or find a clever workaround. In our case, it's about making smart home improvements now, before the full impact of Trump tariffs on California construction costs hits.

Strategic Upgrades to Consider Now in Santa Cruz County

If you’re working with a contractor in Santa Cruz, you’ve likely already seen it—tariffs are no longer just policy discussions; they’re driving real cost increases across the board. From Watsonville to Scotts Valley, builders are revising estimates more frequently, especially for projects involving steel, aluminum, or solar components. With Chinese imports under new pricing pressure, material costs are shifting monthly—and those changes are directly impacting what you’ll pay to build or remodel your home.

But here's what most homeowners don't realize: The contractors with local material networks—like those using Felton slate or California-redwood framing—are still delivering stable pricing. That's where strategic planning makes all the difference.

1. Embrace Solar Energy

It's exciting to see so many of you in Santa Cruz County researching solar! Terms like "Santa Cruz solar panel installation 2025," "Capitola solar panel installation 2025," and "Aptos solar panel cost 2025" are increasingly popular in local online searches.

While the cost of imported solar panels and modules can face duties ranging from 21% to a significant 254%, the long-term energy savings and potential increases in home value make this a worthwhile investment.

Federal Solar Investment Tax Credit (ITC): Homeowners can claim a 30% tax credit on the total cost of their solar system, including equipment and installation, under the Inflation Reduction Act.

State and Local Incentives: California offers various programs that may benefit Santa Cruz residents:

  • Self-Generation Incentive Program (SGIP): Provides rebates for installing energy storage systems, which can be paired with solar panels.
  • Net Energy Metering (NEM): Allows solar panel users to receive credits for excess energy sent back to the grid, reducing overall electricity bills.

Plus, Santa Cruz County offers compelling local incentives. For instance, Capitola's Green Energy Incentive Program provides expedited and free permit processing for solar installations. By acting now, you can potentially lock in current pricing before further tariff impacts and capitalize on these local benefits.

Moreover, as the U.S. develops its own solar industry – with $18.2 billion in recent investments spurred by the Inflation Reduction Act – you have options. While tariffs will impact imported components and especially fully imported panels (particularly from China), you can mitigate those costs. When considering solar for your Santa Cruz County home, prioritize installers who offer panels made with primarily U.S. materials or sourced from countries with favorable tariff rates.

2. Prioritize Energy-Efficient Window Replacements

As tariffs on aluminum extrusions, steel reinforcements, and imported window hardware can range from 10% to 25%, upgrading to energy-efficient windows now makes strategic sense. Not only will you enhance your home's comfort and reduce energy bills, but you'll also be investing before potential further price increases. Consider exploring "American-made windows in Aptos to avoid tariffs" as a way to further mitigate these costs.

3. Plan Your ADU Construction or Permitting

The boom in "Santa Cruz ADU construction 2025" and related searches in areas like Bonny Doon and Live Oak is a testament to the value these units bring. However, with tariffs affecting essential building materials, securing your permits and even starting construction sooner rather than later can be a financially sound decision. Delays in obtaining "Bonny Doon ADU permits 2025" could lead to higher costs down the line due to tariffs on lumber (duties potentially over 50% on Canadian softwood) and steel.

4. Invest in Home Insulation and HVAC Efficiency

For homeowners in areas like Scotts Valley, Felton, and the San Lorenzo Valley, upgrading insulation and HVAC systems is crucial for year-round comfort and energy savings. With tariffs potentially increasing the cost of aluminum-based insulation and HVAC components (10% to 25% on steel cabinets and aluminum fins), acting now can help you lock in current prices and enjoy long-term energy savings.

5. Consider Tariff-Conscious Roofing and Cabinet Upgrades

For roofing, where tariffs on steel nails and aluminum gutters can be substantial (10% to 60%), exploring domestic alternatives now can save you money. Similarly, with tariffs on Chinese-made kitchen cabinets potentially reaching over 260%, focusing on American-made options becomes a smart financial move.

Choose U.S.-Made Roofing Materials

Tariffs typically apply to imported goods. Opting for domestically manufactured shingles, tiles, underlayment, and metal roofing products can help you avoid price hikes.

  • Ask your contractor where materials are sourced from.
  • Prioritize brands like GAF, Owens Corning, or CertainTeed, which manufacture most products in the U.S.

Avoid Fully Imported Metal Roofs (Especially from China)

If you’re considering a metal roof, beware: tariffs on aluminum and steel imports are expected to raise costs significantly. You can still get a metal roof, but:

  • Source U.S.-rolled steel or aluminum products.
  • Look for manufacturers that import raw materials but fabricate in the U.S., which might reduce tariff exposure.

Work With Local Suppliers in California

Contractors with longstanding relationships with California-based suppliers may have better access to tariff-insulated stock. Ask for:

    • Price-stable inventory already in the U.S.
    • Alternatives to high-tariff imports, like composite shingles or concrete tiles made locally.

Get Quotes Early—and Lock in Material Costs

Many contractors are adjusting quotes monthly due to volatility in pricing. To protect yourself:

      • Get detailed quotes now, even if you're remodeling later this year.
      • Negotiate contracts that lock in materials costs as early as possible.

Consider Recycled or Reclaimed Materials

Using reclaimed clay tiles or recycled metal panels can offer:

      • Lower prices, since they’re likely exempt from new tariffs.
      • Environmental benefits, which may qualify for state or local incentives.

Check for State and Local Rebates

Even if tariffs increase some material costs, you may offset expenses with:

      • California energy efficiency incentives
      • Local programs in Santa Cruz County that promote cool roofing or green building materials (check with your local planning department)

Choose a contractor who is familiar with how tariffs are affecting materials sourcing and pricing. They can help you choose smart alternatives that protect your budget and your home value.

Your Next Steps as a Santa Cruz County Homeowner

The key takeaway is that while tariffs present a financial consideration, proactive planning and strategic choices can help you navigate the situation effectively. Here’s what I recommend:

      • Get Informed: Stay updated on potential tariff changes and their impact on specific building materials.
      • Act Promptly: If you're considering a home upgrade, obtain detailed quotes from local contractors now.
      • Discuss Material Sourcing: Ask your contractor about the origin of materials and explore domestic alternatives.
      • Factor in Timelines: Be aware that tariffs can sometimes lead to longer lead times for imported materials.

FAQs

Q: How do I budget for ADU construction in Santa Cruz before the Trump tariff squeeze causes price hikes even more? A: Get detailed quotes from local builders immediately, specifying material origins, and budget for potentially high increases (20-30%+) due to tariffs, especially on imported items. Research tariffs by material and country to refine your cost estimates and build a robust contingency fund.

Q: Where can I buy American-made windows in Capitola to upgrade now? A: Check with local suppliers like Aptos Building Supply or Santa Cruz Lumber for their selection of US-made window brands. Prioritizing domestic products can offer price stability.

Q: What’s the deadline to upgrade now, save later with clever home improvements before the 2025 tariffs in Aptos? A: The tariffs are already in effect, so the best deadline is as soon as possible to lock in current pricing. Contact local contractors for immediate quotes and project timelines.

Q: How much will HVAC upgrades cost in Watsonville if I wait past the tariff deadline? A: Expect a potential increase of 10-20% or more on HVAC systems with imported components if you delay. Getting quotes now will highlight the potential savings.

Q: Which clever home improvements save the most money long-term under the Trump tariff squeeze in Scotts Valley? A: Solar panel installation and energy-efficient window replacements offer significant long-term savings by reducing energy bills and increasing home value, while mitigating tariff impacts if installed promptly.

Q: Where to find tariff-proof solar panel installers in Bonny Doon to upgrade now, save later before price hikes? A: Seek out local solar installers who prioritize domestically manufactured solar panels and components. Inquire about their sourcing to ensure tariff resistance.

Q: Is it cheaper to upgrade roofing now in Aptos before the Trump tariff squeeze causes price hikes? A: Yes, upgrading your roof now, especially using American-made materials, will likely be more cost-effective than waiting for further tariff-related price increases on imported components.

Q: What flooring options avoid tariff costs in Los Gatos for clever home improvements to upgrade now? A: Choose American-made hardwood, luxury vinyl (LVT), or laminate—many local suppliers stock U.S.-sourced options. Always ask for country-of-origin documentation to confirm.

Q: How much can I save on solar panel installation in Scotts Valley by upgrading now? A: By installing solar now, you can avoid potential price increases of 10-20% on imported solar components. Combine this with current rebates for maximum savings.

Paul Burrowes, CRS, CCEC, SFR, NHCP, LHC, REALTOR®

Paul Burrowes, CRS, CCEC, SFR, NHCP, LHC, REALTOR® Licensed REALTOR® with over 15 years of experience and expertise. Commits to being on time and transparent. Acts as your consultant to ensure you make the best decisions to fit your transaction at every step in the process. Negotiates towards a low-stress, win-win outcome. Handles all the details for you, ensuring the hundreds of steps in your real estate transaction go smoothly. Proudly serving Silicon Valley, Santa Cruz, Monterey, and Santa Clara Counties! | DRE# 01955563 | (831) 295-5130 | paul@burrowes.com.

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