Found 1 blog entry tagged as Move-Up Buyers.

Overhead of Hillcrest WatsonvilleNew Homes being built at 511 Ohlone Parkway, Watsonville, CA

If you’ve been watching the Watsonville real estate market closely, one fact stands out right now: Hillcrest Residences is offering a compelling price-per-square-foot advantage compared to many resale homes in town*.

That may sound surprising at first.

In most California markets, buyers expect to pay a premium for brand-new homes—especially when those homes come with modern design, updated systems, energy-conscious construction, and the lower maintenance profile that new homes typically offer. But when I look at what’s happening right now in Watsonville, the math tells a different story.

Hillcrest Residences was averaging approximately $507 per square foot. By contrast, Watsonville…

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