Governmental and non-governmental constraints on housing in Santa Cruz County.

25% increase in costs

Ever feel that knot in your stomach when you hear about rising prices? You’re not alone. Everybody is watching the news, wondering how the 2025 Trump tariffs and other policies will affect their wallets.

Picture this: You’ve been saving for that beautiful kitchen remodel, only to discover your imported Italian tile just jumped 25% in price. Or maybe you’ve been considering solar panels to cut energy costs—only to hear installation prices are about to surge. As a Santa Cruz realtor who’s helped dozens of homeowners navigate these exact challenges, I’ll share a secret: The window to save is still open—but it’s closing fast.

Inside this Article:

  • The Tariff Landscape and Its Local Impact
    • Strategic Upgrades to Consider Now in Santa…

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Silver Lining on Tariffs

When President Trump announced his sweeping "reciprocal tariffs" in April 2025, you probably heard a lot of doom and gloom—higher prices, supply chain headaches, and job losses. And yeah, there's some short-term pain. But as a Santa Cruz resident, you might be surprised to learn that these policies could bring some long-term relief to our crazy housing market.

First off, I’m not in favor of the current tariffs! Let's break down how these tariffs could potentially reshape things right here in our backyard:

Inside this Article:

  • Trump Tariffs and the Cooling of Foreign Home Buying
    • Home Sweet Homegrown: Boosting Local Construction
    • Tariffs and the Shift Toward More Affordable Housing Options
    • The Rise of the Prefab Revolution

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Real estate has long been one of the most lucrative investment opportunities, with certain global cities commanding sky-high property prices. The demand for properties in these locations is driven by economic strength, international appeal, and a limited supply of land. Below, we explore the seven most valuable real estate markets worldwide and what makes them so desirable.

Inside this Article:

  • 1. New York City, USA
    • 2. London, United Kingdom
    • 3. Hong Kong, China
    • 4. Tokyo, Japan
    • 5. Paris, France
    • 6. Sydney, Australia
    • 7. San Francisco, USA

1. New York City, USA

New-York-City

New York City remains one of the world’s most expensive real estate markets, thanks to its role as a financial, cultural, and business hub.…

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The real estate market is influenced by various factors, both macro and microeconomic, that determine property values, demand, and investment trends. Understanding these key drivers can help buyers, sellers, and investors make informed decisions. In this article, we explore six essential factors that impact the real estate market and shape its growth.

Inside this Article:

  • 1. Economic Indicators and Market Trends
    • 2. Interest Rates and Mortgage Accessibility
    • 3. Supply and Demand Dynamics
    • 4. Government Policies and Regulations
    • 5. Location and Neighborhood Development
    • 6. Demographics and Population Trends

1. Economic Indicators and Market Trends

Chart of Economic Indicators and Market Trends

The overall economic condition of a country or region plays a…

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Unlocking ADU's: How SB 1211 Transforms Homeowners' Building Experience

Finding affordable housing is a challenge for many homeowners. However, thanks to the passing of Senate Bill 1211 (SB 1211), homeowners now have a transformational solution: Accessory Dwelling Units (ADUs). ADUs offer homeowners the opportunity to create additional living spaces on their existing property, allowing them to supplement their income or provide housing for family members.

Inside this Article:

  • Understanding SB 1211 and its Impact on Homeowners
  • Benefits of Building an ADU
  • Key Provisions of SB 1211
  • How SB 1211 Simplifies the ADU Building Process
  • Steps to Take When Planning an ADU Under SB 1211
  • Financing Options for ADU Construction
  • Design…

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Construction Project Design with blueprints calculator ruler and notes

Inside this Article:

  • When Should You Start Designing Your Project?
    • When Should You Break Ground on Your Project?

As with many things in life, the timing of your construction project can be critical to its success. Construction tends to be a seasonally-driven industry, with the prevailing goal being to avoid breaking ground during the winter rainy season. This is not a hard-and-fast rule of course - there are notable exceptions which we will discuss. To best understand the ins-and-outs of project scheduling, this article will outline the design process, from selecting your design team, to how permit processing can impact your project schedule, to ball-parking how long it takes to build a construction project.


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Inside this Article:

  • Eligibility Criteria for ADU Construction in Santa Cruz
  • The Permitting Process for ADUs
    • Design Guidelines and Zoning Requirements
    • ADU Costs and Financing Options

View from top of Byrne-Milliron Forest

Welcome to an exciting journey of augmenting your living space in Santa Cruz County. ADUs are a great means of enhancing property value and increasing needed housing within this beautiful part of the world. But before hammering your first nail, you will want to know the basics about Santa Cruz County ADU regulations.

  • Santa Cruz County ADU Information
  • City of Santa Cruz ADU Information
  • City of Scotts Valley ADU Information
  • City of Capitola ADU Information
  • Town of Los Gatos ADU Information
  • City of Watsonville ADU…

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Inside this Article:

  • Understanding Your Vision: Crafting Your Dream Home
    • Researching Local Architects and Builders: Exploring Your Options
    • Evaluating Credentials and Experience: Choosing Qualified Professionals
    • Understanding the Design and Construction Process: Clarifying Expectations and Timelines
    • Navigating Permits and Regulations: Ensuring Compliance and Approval
    • Establishing Budgetary Parameters: Maximizing Value and Affordability
    • The Bottom Line

Example of proposed floor plan for residential home

Santa Cruz, located on the scenic California coast, and its surrounding communities are defined by a unique blend of vibrant cities and landscapes of natural beauty. Whether you're building a seaside home in West Santa Cruz, a small delight near the City of…

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Inside this Article:

  • Process of Buying Land and Building a House
    • Buying land to build a house checklist.
    • Financing Land Purchase
    • Breaking Ground: Where to Buy Land to Build Your Dream Home in Santa Cruz, California.

Floor Plan of home

Maybe you've always wanted to build your dream home close to a winery in Santa Cruz. Perhaps you're frustrated because there aren't many houses for sale near Santa Cruz's beaches or Silicon Valley, the tech powerhouse, or you're considering creating your own in a tranquil area like Capitola Village, California.

You are not alone in this! Data from the Department of Housing and Urban Development and the U.S. Census Bureau show that more than 1.8 million new home permits were issued in March 2022, a 6.7%…

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Inside this Article:

  • How Do You Get Started?
  • Costing the Project
    • Zoning and Land Use Regulations
    • Environmental Issues
    • Financing the Construction
    • Exploring Lucrative Opportunities: Land Development in Santa Cruz
    • Santa Cruz Beaches: A Jewel on the West Coast
    • Exploring Small Towns: Capitola and Beyond
    • ADU Boom In Santa Cruz

art rendering of Blaine Street condo's
California is a place that is particularly appealing to property developers because of its stunning landscapes and abundance of real estate opportunities. In this article, we'll guide you through the intricate landscape of land development in this picturesque location, focusing on notable locations such as the beachfront in Santa Cruz and the…

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